- Case Studies
01
Introduction
Moby is the co-founder of RedPandas, a HubSpot Platinum partner and full-service digital marketing agency with ~20 staff. Already well-established in the paid ads and marketing automation space, their team had strong content foundations – podcast episodes, emails, social media – but struggled with consistent founder posting on LinkedIn..
02
The Challenge
Moby’s biggest barrier was time. There was a clear intention to keep showing up on LinkedIn, but little capacity to maintain a steady rhythm. The team was filming regularly, but needed help repurposing content.
03
The Work (Ongoing)
○ Repurposed podcast episodes into short-form content
○ Built a consistent rhythm for weekly posts
○ Created carousels to highlight his personality and voice
○ Gave him a clear system so he knew what was going out (without having to spend hours managing it himself)
04
The Results
- Increased consistency and engagement on LinkedIn
- Referred me to 9+ other clients based on the results
- Built a clear brand rhythm tied to RedPandas’ lead funnel
- Build a consistent pipeline of inbound leads
05
Why It Mattered
Moby’s work aligns with mine: values-driven, generous, educational marketing. Supporting him and his team felt creative and collaborative. This work helped amplify his impact without adding pressure.
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