- Case Studies
01
Introduction
Alisa is a marketing campaign manager and content strategist who creates LinkedIn content for purpose-led companies – but when it came to her own personal brand, she felt stuck. With so much of her creativity going into client work, she wanted support to bring fresh energy, structure, and outside perspective to her posts.
02
The Challenge
Alisa wanted to start posting on her own LinkedIn account – but she needed someone to bounce ideas off to get over the initial act of posting. She wasn’t looking for ghostwriting – she wanted collaborative coaching and editorial feedback to help her feel more confident.
03
The Work (Ongoing)
○ Mapped her story and values in a brand strategy session
○ Reviewed past content and refined tone, clarity, structure
○ Highlighted what resonated – and how to bring more of it forward
○ Co-created angles for future posts and grounded her in her voice
04
The Results
- Stronger voice and clearer content flow
- Improved confidence writing for her own brand
- Follow-up opportunities for future content direction
- Opened doors to new partnerships and long-term work in his industry
05
Why It Mattered
This wasn’t about learning LinkedIn from scratch – it was about helping someone brilliant trust their voice. I loved supporting a fellow strategist to step into more visibility with clarity, ease, and authenticity. It reminded me that even the most capable creatives benefit from support and spacious reflection.
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