01 Introduction

Jim is the founder of Inspec Marketing, a technical marketing agency working with clients in decarbonisation, mining, and other heavy industries across Western Australia. His agency specialises in translating complex technical knowledge into clear, digestible content – and had a few clients looking to expand their marketing onto LinkedIn.

02 The Challenge

Jim was already creating high-value content for clients, and he was looking for a LinkedIn specialist to help with

○ Translating client interviews into engaging post
○ Making technical content accessible to a general audience
○ Supporting high-trust, niche visibility in a very specific industry

03 The Work (Ongoing)

○ Turned industry interviews into strong, story-led posts
○ Refined technical messaging without losing nuance
○ Drafted content for newsletters and magazine placements
○ Helped position Jim’s client as trusted authorities in their respective industries

04 The Results

Increased consistency and engagement on LinkedIn
Created a credible presence for Inspec clients on LinkedIn
Elevated technical leaders into recognisable voices within their sectors
Opened doors to new partnerships and long-term work in WA’s heavy industries

05 Why It Mattered

This project was both intellectually challenging and deeply rewarding. I learned so much about WA’s technical industries and how to find the human thread inside highly specialised work.

It also helped open doors to new regional projects that feel values-aligned, strategic, and grounded in clarity.

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